Ariana Grande's & Swarovski's first Collection Launch
Swarovski has unveiled a new jewelry line in collaboration with pop sensation and Oscar nominee Ariana Grande. This collection draws inspiration from themes of love, music, and the glamour of Old Hollywood. The 16-piece assortment features unique items such as a playful tiara, a dainty halo heart-shaped pendant, and clip-on earrings designed in the form of musical notes.
The Ariana Grande x Swarovski collection will be available globally in Swarovski stores starting January 30th 2025. Early access began on January 28 for select stores and online customers who registered in advance.
Product: Ariana Grande x Swarovski Musical Note Clip Earrings
To celebrate the launch, Swarovski hosted pop-up events at renowned locations including Harrods in London, Galeries Lafayette in Paris, and the Mall of the Emirates in Dubai. Additional promotional activities took place in major cities such as New York, Tokyo, and Milan.
This marks Ariana Grande's first creative partnership with Swarovski since becoming the brand's ambassador. Collaborating with Swarovski's global creative director, Giovanna Engelbert, the collection merges Grande's energetic style with Swarovski's signature craftsmanship. Engelbert noted, "Our starting point was music, which naturally evolved into the themes of violin keys and hearts."
Product: Ariana Grande x Swarovski Bracelet
The black-and-white imagery in the Ariana Grande x Swarovski campaign draws inspiration from Audrey Hepburn, particularly her iconic role in Breakfast at Tiffany’s (1961). The visuals echo of Hepburn’s character, Holly Golightly, who famously wore a black dress, gloves, and statement jewelry—including Swarovski crystals. Ariana Grande’s campaign channels this old Hollywood aesthetic, blending vintage with modern pop.
For more information and to explore the collection, visit Swarovski's official website.
Product: Ariana Grande x Swarovski Hoop Earrings
What are Swarovski Stones?
Swarovski stones are precision-cut crystals made from high-quality glass, renowned for their brilliance, clarity, and durability. Unlike natural gemstones, Swarovski crystals are crafted using a proprietary process that enhances their sparkle through expert faceting and a special coating. These crystals are widely used in jewelry, fashion, and home décor, offering an affordable yet luxurious alternative to diamonds and other precious stones. The brand's commitment to innovation and craftsmanship has made Swarovski a leader in the crystal industry for over a century.
Product: Ariana Grande x Swarovski Heart Set
Did you know?
Swarovski chrystals are not real crystals or diamonds, but man-made synthetic glass gems. However, they are highly-priced and considered the most valuable among synthetic glass gems.
The manufacturing process remains a family secret, and the company has been family-operated for five generations. This exclusivity contributes to their unique aesthetics and brilliant craftsmanship
Swarovski Stones vs Lab-diamonds
Swarovski stones and lab-grown diamonds may look similar at first glance, but they are fundamentally different in composition, value, and durability. Swarovski crystals are high-quality glass crystals, crafted using a proprietary cutting technique to maximize brilliance, but they do not have the same hardness or chemical structure as diamonds. In contrast, lab-grown diamonds are real diamonds, created in a controlled environment with the same chemical and physical properties as mined diamonds. While Swarovski stones offer an affordable and dazzling alternative for fashion jewelry, lab-grown diamonds provide a more durable, high-value option suitable for engagement rings and fine jewelry.
Lab-diamond hoop earrings
1CT White gold lab-diamond heart pendant
White Gold graduated double strand lab-grown diamond earrings
Lab created diamond White Gold Solitaire heart Stud earrings
White gold three row lab-created diamond bangle
