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About us

Our vision

love, sustainability, and ethical elegance

To make every diamond a beacon of love, sustainability, and ethical elegance. Created Forever stands for not just breathtaking jewelry, but a pledge to protect our planet and empower its people. With us, your jewelry tells a story of hope, innovation, and responsible luxury.


Experience Pure Elegance

Dive into Our Lab-Grown Diamonds

Our Mission

Accelerate the shift to sustainable, ethically-crafted jewelry that captivates with beauty and purity.

At Created Forever, we're carving a path for ethical luxury to be the norm, making a difference with every diamond, for every individual. Join us in redefining elegance with a conscience.


Our Goals

Our Values are crystal clear, much like our diamonds

Women owned

Operate as a proud women-owned business, promoting gender equality and leadership opportunities for women.

Giving back

We are proud to partner with Jewelers for Children (JFC), an NGO that unites the jewelry industry and its patrons to support children around the world.

NO RETAIL MARKUPS

Integrity is at our core. We practice transparency with our pricing, offering fair and honest rates without hidden markups

Eco-Smart Luxury

Embrace modernity in both technology and design, creating pieces that are both timeless and forward-thinking

You too can be a part of this radiant revolution. With Created Forever, your choice of jewelry can symbolize not only a commitment to beauty but also a pledge to do better—for the earth and each other.


OUR

Founder

Julie Gniwisch

For 40 years, Julie, the founder of Delmar Jewelers has been at the forefront of the jewelry industry, founding Created Forever to merge her twin passions for design and sustainability. Under her guidance, Created Forever has pioneered the use of lab-grown diamonds, reflecting her deep commitment to environmental stewardship and ethical practices. Today, she continues to mentor her children and grandchildren in the business, ensuring that her legacy of innovation and responsibility is carried forward.

Julie's philosophy centers around creating jewelry that not only delights customers today but also serves as treasured keepsakes for future generations.

Julie says,

"Every piece we craft at Created Forever carries a dual promise: to deliver sustainable luxury to our customers and to honor our planet. We are committed to proving that true beauty does not compromise the health of our environment. In addition, our partnership with Jewelers for Children (JFC) extends this commitment to nurturing young lives around the globe."