About us
How it all started
Our story
Born in the Carpathian Alps during WWII, Julie Schwartz’s journey—from a hidden infant to a pioneering entrepreneur—has been one of resilience and vision. After building the internet’s leading jewelry company, she saw an urgent need for ethical change. In 2024, she partnered with Italian designer Barbara Chiminello, united by their passion for sustainability, to launch Created Forever. Together, they are redefining fine jewelry—where beauty, ethics, and personal meaning shine as one.
Julie: Founder
"Every piece we craft at Created Forever carries a dual promise: to deliver sustainable luxury to our customers and to honor our planet. We are committed to proving that true beauty does not compromise the health of our environment. In addition, our partnership with Jewelers for Children (JFC) extends this commitment to nurturing young lives around the globe."
Barbara: Designer & Co-Founder
"Created Forever really brings together everything I care about. It's where I can create beautiful jewelry while being mindful of our planet. By choosing lab-grown diamonds, we're showing that luxury can be ethical. This brand is really special to me because it matches my values with my creative vision."
Natasha: Head of Merchandising
"At Created Forever, timeless elegance meets modern versatility. Our collections range from delicate, dainty designs to bold, statement pieces, all unified by our commitment to sustainability. Every piece not only reflects enduring style but also embodies our promise of ethical luxury."
Our Vision
The future of luxury with purpose
We envision a world where fine jewelry embodies love, sustainability, and ethical elegance. No longer a symbol of exploitation, a diamond now shines as a beacon of care for people and the planet.
Our Mission
Diamonds that make a difference
Our mission is to accelerate the shift to sustainable, ethically crafted jewelry by offering lab-grown diamonds that combine beauty with responsibility. Through innovation, transparency, and giving back, we make ethical luxury the new standard—one diamond at a time.
Your purchase matters!
Join us on our mission!
Every purchase at Created Forever is a choice for ethical diamonds and a commitment to a better future. By choosing lab-grown diamonds, you’re embracing sustainable luxury while supporting meaningful causes like Jewelry for Children, which brings hope to those in need. Together, we can redefine fine jewelry—where beauty, responsibility, and purpose shine as one.
Our Goals
Our Values are crystal clear, much like our diamonds
Women owned
Operate as a proud women-owned business, promoting gender equality and leadership opportunities for women.
Giving back
We are proud to partner with Jewelers for Children (JFC), an NGO that unites the jewelry industry and its patrons to support children around the world.
NO RETAIL MARKUPS
Integrity is at our core. We practice transparency with our pricing, offering fair and honest rates without hidden markups
Eco-Smart Luxury
Embrace modernity in both technology and design, creating pieces that are both timeless and forward-thinking
You too can be a part of this radiant revolution. With Created Forever, your choice of jewelry can symbolize not only a commitment to beauty but also a pledge to do better—for the earth and each other.
Experience Pure Elegance
Dive into Our Lab-Grown Diamonds
